SkinnyBear
Foraging the internet so you don’t have to.
SkinnyBear is a webshop for rare finds, where visionary products are curated on a weekly basis.
Our team built it as a prototype and tested the outcome on a core community of engaged shoppers.
The Challenge
Creating a marketplace of goods and promoting it to the right audience is a tricky business. We outlined a core community of shoppers that are interested in products that are difficult to find in usual searches. Our team managed to outline core Facebook groups and Reddit communities where the product could be promoted.
The Selection
Apart from a selection of sourced goods, our team also leveraged the brand to create custom merchandise sold on the website. This complemented the offering and gave customers and extra choice and a reason to love the brand more.
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