Mountain By Heart
Taking a community of mountain people to new heights.
Mountain By Heart is a community of hikers bound by their love of mountain trails.
The community needed an identity to tie its activities together and leverage the power of its members to expand into new territories.
Mountain by Heart is a place for people who love nature, with a focus on mountaineering.
It features general articles, how-to articles, reviews, courses. It has to look fresh, almost like the beginning of a mountain hike.
Our tested assumption was to see if that identity would allow them to turn voluntary activities into structured ones.
Developing an identity for the community grew it to more than 7,000 members and allowed them to push into organised tours on famous international mountain trails.
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