Closer
The game where you win each other.
Closer is a card game, but it’s faaaar from the competition we’re so programmed to stretch for nowadays, against each other. This is a game that’s played with and for each other.
The grand prize? Quality candid connection—and a colorful stamp on your passport for “going there” – that place behind closed doors that we shy away from owning or venting, or laughing, or laugh-crying, or—hey—crying about. It’s all healthy. And human.
The challenge
To create a platform, both in print and digital, that brings people together to share vulnerable, “I don’t think I’ve ever told anyone this before”, nervous-then-relieved personal stories about love, curiosity, joy, pet peeves, guilty pleasures, sad times, and our good ol’ frenemy: failure.
Diving deep?
There’s an app for that.
“Cool, but who carries a box of cards with them at all times?” Fair. So we made an app to open up with absolutely anyone, absolutely anywhere.
Keeping it clean and colorful
Social at its core, Closer graced the gram with fun, colorful, simple and soothing photography that show off the Closer world we created.
Listen Bar
Listen Bar, a booze-free bar in NYC, first opened its doors as a 5-day proof-of-concept, taking over an empty bar space in South Williamsburg. Its roaring success proved the time was right! In November, Listen Bar celebrated its first-party on tour – a night for sharing secrets, drama and laughter. Let the stories begin 💫
Listen Bar invited local comedians, authors, public speakers to give their juiciest tales of modern dating. With every alcohol-free drink purchase, you will get a Closer Card.
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